Enterprise 1

Possible Client Groups.

Leisure
Architecture
Education
Music
Food
Health
Construction
Tourism
Charity
Technology
Science
Medical/ Pharmaceutical
Retail
Fashion
Sales and Marketing
Publishing

The main client groups i could see myself working for and find most interesting are, Music, Fashion and publishing.


What skills / interests you have and how they relate to the needs of your client group?

I am still unsure of what client group i see myself working with and also unaware of all possible client groups out there, i would be happy to work with most client groups so long as the client showed a true passion for their project.

I feel the skills i have accumulated since i began studying graphic design are working with image, Adobe Software, Idea generation, i also feel one of my main skills is my approach to problems set, i often try to take a brief apart to its basics and rebuild it using research found to best fit the needs of the problem.

What skills are needed and what skills do you want to develop?


There are two types of skills in graphic design, the personal side and the professional side, with the industry being as fast paced and changing as it is there will be many skills i will need to develop and find as i go along another important thing to keep in mind is that with being a graphic design and dealing with so many different clients this will bring more reason to learn a wide range of skills, these are the main skills i feel will benefit me throughout my career in graphic design. 

Proffesional.


- Communication, i.e. with printers, clients and anybody else in the industry.

- An understanding of business so that hopefully i will be able to set up my own later in life.

Personal.

- Develop further skills with more Adobe software.
- Look further into type and layout.
- Explore colour theory.


What are your professional/creative aims and how do they relate to the needs of the client group?

I would like to start my graphic design career in a small business to have closer group of peers to work with and get a better feel of working as a team, i would also like to move around a few different places and maybe look trying to work in a few different countries; the Netherlands, Spain, Canada and from their come back to England and eventually set up my own studio.

The 4 P's

Product


Price 


Place


Promotion

Group Tutorial Prep.

What is Industrial Experience?

- An Industrial Experience is a hands on experience into a profession or professions you would like to work in, it helps give one a good look at how the business place of your choice runs and operates, it usually starts by communicating with firms and businesses already in the industry and in this day and age it isn't very difficult to contact any body.

- Industrial Experiences come in all different kinds of shapes and sizes, for instance you can do short term placements last two weeks or so and you can also take longer placements lasting a year or so, these are knows as internships and most likely found in Degree programmes.

- An industrial experience can often give you a better relationship with certain companies, although you may not want to continue at some, offers may appear in the form of jobs from other you enjoy.

- Industrial Experiences can often show you a certain area that you wouldn't like to work in, they can also be beneficial in helping you make the right decision about a job.

What can you learn from and Industrial Experience?

- You get the chance to explore a job opportunity openly and discuss with colleges from the business their view on the industry and pros/cons of their job.

- Industrial experience gives you an actual feel for the practice, showing the pace and standard a graphic design firm keeps up.

- If you set yourself a good wide range of places to visit it could help define exactly what area you would like to focus your own career on

- Going into a firm for a week or two on your own can seem daunting but you have the chance to be tutored almost one on one for that time, free to ask any questions and explore any part of the facilities and come back having learnt a lot more.

What Format could Industrial Experience?

- A studio visit can be classed as industry experience, last week we attended a college visit to 'Target Print' in leeds a print company that arranged for us to go down have a look, we spent around 2 hours there and i feel it benefitted me a lot, i came away with much more knowledge of print processes than i would have just by reading and finding facts about it.

-

To Be Cont.

Progress Tutorial 1.

ATTENDANCE – evaluate your attendance and identify any issues that may have affected your ability to be in and on time.

Comments:

- I feel my attendance so far has not been great, though the two days I had off were due to illness I felt I missed out on important sessions and found it difficult to catch up on the information we had been received.

BLOGS. Evaluate you use of the course Blogs. When documenting, recording and evaluating your work, interests and progress.

Comments:

- My blogging has not started off as strong as last year, I have not been blogging studio tasks as soon as we receive them making it harder for myself to keep up.


CURRENT PROGRESS Evaluate the strengths and areas for improvement in your current progress in Level 05 of he programme.

Comments:

- I feel my strengths at the moment are in the Good is…? Brief, my idea generation has been getting better throughout and I’m finding it interesting, which is also helping me find new inspiration and different and new media for my context blog.

- I feel my weaknesses lie in keeping up with the small tasks and managing my time properly, i have been falling behind with a few tasks and with research I should be collecting in order to help my direction.


Identify specific actions that you intend to take in order to improve or consolidate your current progress 

- I feel I need to blog studio sessions and complete studio tasks as soon as I can with the information given fresh in my mind.

- I would like to manage my time better by staying in college after studio time in order to keep myself working.

- Research every opportunity I can in order to keep finding new inspiration and a good body of context and references.

- Evaluating and annotating my own work better in order to aid my design development, finding out where I’ve gone wrong. 

- Read Magazines and issue for graphic design in order to further my vocabulary so I can document and talk about work with better terminology. 

Who am i?

5 reasons i chose to study on this programme.

• The course seemed well structured and organised compared to other universities i had visited.
• I wanted to choose the best course i could of a close distance to manchester where i live.
• The facilities seemed really good and had a lot to offer, especially for our course.
• having only 40-60 students and 3 - 5 on the course made a lot more sense in terms of tutor time as apposed to 3 tutors for 300 students.
• Although at the time it was a hard decision i feel a course with 5 days scheduled was more beneficial than one with only 12 hours a week.

5 things i want to learn during my time on this programme.

• I would like to broaden my knowledge on type, this is and area that has become increasingly interesting to me over the last 12 months.
• Colour is also an area i would like to explore in order to give my design more function.
• I still hope to use the laser cutter before the end of second year
• I would like to introduce some different techniques into my printed work, i.e. embossing, foiling
• To learn to communicate with a range of graphic design studios to establish some connections for the future.

5 Skills that i think are my strengths.

• I believe i have developed my software skills a lot in the last 12 months, in both Illustrator, Photoshop and InDesign.
• I feel my idea generation has come along way, although the summer has slowed me down slightly i should be able to pick it up.
• In group tasks i feel i work well as a team leader, in terms of getting things done and making decisions.

5 Things i want to improve.

• My hand drawn skills, i don't feel i spend enough time developing my drawing skills, thankfully we have a few tasks to help with that over the next week.
• I need to improve my vocabulary skills, especially with annotating work as i sometime find it difficult to find the right words.
• I would like to improve my printer vocabulary, by the end of the year i would like to be able to have a discussion with a printer with no problems.
• Time management, this is an ongoing improvement, i hope to master my time management by the end of second year.

Identify and explain 5 ways that you will evaluate your progress.

• Using my blog to document and evaluate my progress 
• Getting feedback from my peers in class 
• I hope to try and put my work up on websites such as Behance to receive feedback from others.

5 questions i want to know the answer too.

• What is the average graphic design salary
• 
  

Opposites: final crit.

End of Module Self Evaluation

1.  What skills have you developed through this module and how effectively do you think you have applied them?

I Feel my primary research has developed a fair bit throughout this project, although I got off to a slow start. In previous brief I have lacked further primary research that I have gone and collected my self, i.e. surveys and questionnaires, I still think I could have found more information and intend to in briefs to come.

2. What approaches to/methods of research have you developed and how have they informed your design development process?

Personally going out to find my own primary research has developed as I stated also categorising my information in order to find different direction for the brief

3. What strengths can you identify in your work and how have/will you capitalise on these?

My main weakness’s in this project were time management, finding and committing to direction and finding and collecting enough primary research, I feel I sat back too much with this brief, as my tutors said most people have in the past and I definitely let myself down, i know now the more I pushed for information in this project the more direction I would have found although I said I have developed finding more research as a skill I know its something that needs developing further.

4. What weaknesses can you identify in your work and how will you address these more fully?

My strengths I feel in this project is presentation, I have taken colour, layout and composition into account a lot through the development, although by doing this I think I may have let my project down in terms of direction, audience and purpose, I have focused too much on making my designs aesthetically pleasing rather than a clearly stated purpose.

5. Identify five things that you will do differently next time and what do you expect to gain from doing these?

• Go out, collect and categorise as much primary research as I can depending on my time limit.

• Develop further ideas around my initial idea in order to create more opportunities for direction. 

• Develop my time management further in order to make the most of each project.

• Keep up to date with Blogging

• Look further for research i.e. not just the library.

Collection 100: Final Crit

Issues Raised.

• Looks good but whats it for?
• What Exactly are you promoting and how does it work?
• Unclear what is being promoted

Action to be taken.

• More information so it is clear what its purpose it and function.