Advertising.

Again after re thinking our advertising rates, we decided to cut them quite a bit our initial idea was to charge 1000 pounds per full page spread, 600 for half and 350 for a quarter, but upon realising our magazine wasn't yet that popular we cut the charges in half, but after our first year of sales we upped them to 750 per full page spread 400 for half and 200 for a quarter, thus giving us more profit.